Boy's Life
We've touched on the subject in the comments of a couple posts below: here's preview artwork from Marvel's new "Astonishing" line of new-reader friendly books.
I think a big part of expanding readership would have to involve changing the image of comic readers. My enthusiansm for new comics waned when I realized I was being lumped together with a group of porn-obsessed basement dwellers. I was being insulted on a regular basis and decided I had enough. If we're trying to convince an outsider that this art form has some merit, showing them this crap isn't the way to do it. Of course, that obviously isn't really Marvel's goal.
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You know, you can dress Cyclops up however you want, but he still looks like a dork. It's what he (as well as almost the entire Marvel pantheon of heroes once were) is, an oddball. It's why comics appealed to us as kids. We were oddballs and these guys showed us it was okay to be so. What market are they trying to reach? Do "Jersey Shore" kids even know how to read?
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