Mark Waid had an interesting interview with the Onion AV Club this week, in which he makes a lot of good points about digital.
To paraphrase, he says comics can’t do mass marketing because large swathes of the country aren’t served by a comic store anymore. So even if you wanted to buy comics, you couldn’t. But with digital, your iPad is a virtual 7-11 with a never-ending spinner rack.
I was also intrigued that he never set out to be a writer. The humility is charming. Mark Waid’s a creator I’ve always had a good feeling about, but never read much of his stuff. I may have to change that.