Man, they had the right idea all the way back in 1973: survey your readers to find out where they buy your product, what they like about it, etc. You’d think with all the technology available today, the big publishers would do a similar survey online to get a better understanding of their marketplace. I mean, that’s just business 101, right?
This is from Marvel Spotlight #12, published in 1973. And dig those question…where did you buy your comic from, a stationary store? What else do you do in your free time, listen to records?
And to entice their readers to mail in the survey, Marvel threw in a preemptive No-Prize, free of charge. Those wacky Bullpeners.