Time to look at another classic/weird ad from the good ol’ days when comic books were full of these types of ads:
Did you read the whole thing? Wow, talk about painful. Apparently some ad executive genius thought the best way to sell tennis shoes to kids was to beat them to death with shoe-related puns. Too bad there was never an AAU Shuperstar vs. Missile-Toe comic book, because watching the swift-footed superhero battle his arch enemy would have been foottastic!
“Begone, evil sole!”*
Oh, and in case you were wondering, this ad appeared in Shade the Changing Man #4, published by DC Comics, December 1977 (yep, the original Ditko book, not the Vertigo version from the 90s)
*Shoe-related puns copyright (C) and trademark (TM) Intermark Shoe Company, a division of International Seaway Trading Corporation, Cleveland, Ohio